awareness magazine october september 2014 pam grout
Awareness Magazine : Southern California's Guide to Conscious Living Awareness Mag on TwitterAwareness Mag on Facebook
Home Button
About Button
Mission Button
Current Issue Button
Library Button
Advertisors Button
Ad Rates Button
Calendar Button
Classifieds Button
Subscribe Button
Editorial Button

Awareness Magazine
5753-G Santa Ana Canyon Rd. #582
Anaheim, CA 92807
(714) 283-3385
(800) 758-3223
(714) 283-3389 Fax


Happy 25th Anniversary!

By Maggie Bryan


Celebrating its 25th anniversary on September 28th, 2014, The Latest Thing is a store helping recovering addicts and alcoholics, as well as other members of society, grow one day at a time. It was first opened in 1989 by mother and daughter team Kimberly Funk and MaryLou Williams, and has since grown into a store unlike any other.

Kimberly, the owner, has a passion to help, and it shows in the store’s unique atmosphere. Not only can you find what is needed to start or maintain the journey of recovery, but she has created an environment for growth in other areas of life, or just to have an experience every time you visit The Latest Thing.

Recovery was the inspiration behind the store in 1989, and has been a constant throughout these 25 years. Books on recovery, jewelry, clothing, merchandise, anniversary gifts; it can all be found at the Latest Thing. The store carries items from many different fellowships, allowing people in all areas of recovery to come in and find something they want or need in sobriety.

Kimberly’s patented birthday coins celebrate various years of recovery, and every time we sell one, every time someone receives one, it is a special experience. From the essentials when first starting to recover, to gifts for someone on their birthday or just for you, you can be sure to find something at The Latest Thing.

For those not in recovery, or those who are looking for more of a spiritual experience, The Latest Thing has you covered. The metaphysical, meditation, and self-help are a large part of living, and is included in the store’s vast array of merchandise. Incense, candles, crystals, stones, oracle cards and pendulums; The Latest Thing carries many tools to guide customers in spiritual discovery and growth. Our meditation selection is growing nearly every day, and the response has been immediate. People can not only find a Zen within their sobriety, but in their spiritual lives as well.

The Latest Thing also employs spiritual advisors, giving everyone the opportunity to come in and receive readings. Phone readings, private parties, scheduled appointments and walk-ins are welcome. With more than 100 years’ combined experience, our readers help many expand their spiritual direction and can bring a sense of serenity and understanding to the client.

On Sunday, September 28th, from 10-5, come help us celebrate our 25th anniversary and receive 25% off everything in the store. Also, follow us on Instagram and receive 40% off select items. It will be a fun time with refreshments, prizes and a good time to shop for the holidays. We are also on Twitter and Facebook. Stay in touch and receive special offers and news about our store.

When first opened in ’89, The Latest Thing was one of about 2,000 recovery stores nationwide. Today, 25 years later, it is one of only about 200 that have survived. Its excellence is shown in withstanding the times. We value our faithful customers, and look forward to celebrating our journey with you.

The Latest Thing is located at 1576 Newport Blvd. in Costa Mesa. You can reach them at (949) 574-8900. Also visit:

Maggie Bryan is Assistant Buyer and Customer Service Representative for The Latest Thing.

All photos by Lauralee McKay.