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The Word of Choice for Women in This New Decade Is “Re-Invention”

By Allison Maslan, HHP, CCH


Women-owned firms in the United States contribute nearly $3 trillion to our national economy, create or maintain 23 million jobs and produce employment for 16% of the U.S. workforce, according to Center for Women’s Business Research’s economic impact study.
This information did not surprise me because I see these women in my practice on a daily basis. As a life and business strategist for both men and women, I have observed more often than not, that women are less likely than men to sit on the fence when it comes to taking risks, facing their fears and re-inventing their personal and professional lives. This is not a criticism to men at all. In my opinion, I feel that this is a societal phenomenon because men have felt such a sense of responsibility as the provider for so long that stepping out to embrace what they really want in a career may have felt like too much of a risk for the family. In my opinion, the severe change in roles for men and women in such a short span of time has put men in a bit of a tailspin as to what direction they need to go. The difference between my generation of women and my mother’s is simply, “choice.” In the 60’s and 70’s, women forged out into the workforce to exercise their rights to a career. Then... as they began feeling the pressure from the
demands of balancing career and motherhood, many opted to resume the role of stay-at-home mom. In the last decade, the shift in thought has been, “If I am going to put myself out into the world, I want to choose a career that is an extension of who I am as a person. If I am going to put this much energy and effort into my career, while continuing to take care of my family, I want to create something that I really love to do, that I am passionate about.” Women want to feel a sense of accomplishment. They want a sense of identity separate from their relationship and their children. And when this happens, they feel more of a sense of fullness inside, and in turn, have more to give to those they love. Connie Delong’s son, Tom contacted me a year ago to coach his mom to find a career that would be fulfilling to her. Connie had a strong desire to create a career that was meaningful and uplifting. She had been in the mortgage business for years for financial reasons only. “It is very stressful work and even though I am good at it, it’s never been very fulfilling for me.” Connie’s true passion has been grief recovery support, which she had been doing for years on a volunteer basis through Horizon Hospice of Poway, California. She wanted to start her own business for a very long time, but was afraid to take the leap and leave her job. “This economy forced me to find a new way to pay the bills. My gut was telling me that at this point in my life, I could no longer work at a job that was unsatisfying. Life is too short to not go after your dreams. My life and business coach, Allison Maslan, helped me to move past my fear of becoming an entrepreneur, and then supported me in laying out a step-by-step strategic plan to create my own grief counseling business. Connie is now the proud President of Breakthrough Grief Recovery. (www.BreakthroughGriefRecovery.com) She remarks, “I haven’t been this excited about my life in years.” Prerna O’hara, has been working with the Blast Off Program over the past several months to develop her dream business. She was also employed as the Concierge/Patient Liaison for a San Diego medical and day spa. When they let her go due to the down economy, it was the perfect excuse to speed up the pace of her new business launch, Your Company Concierge (www.YourCompanyConcierge.com) where she offers a diverse range of personal assistance and event planning for the busy executive. She is taking the expertise she offered her employer and putting it to work for herself. “I may have taken longer to get my business up and running, so losing my job has actually motivated me to open for business now. As Allison has said, poverty is a great motivator and failure is not an option! I have had so much fun putting all of this together. I am so passionate about my new business and I am dedicated to making it work. Linda Webb walked into my office feeling stuck and run down. She was a buyer at Nordstrom’s, but went through a divorce and could not travel anymore because she needed to be home with her young children. She took a job for survival purposes only. It was not her dream career, but it paid the bills.. Time quickly passed and before she knew it, ten years had passed and her kids were in high school. Linda had not created anything in her life that she was passionate about. She felt like she was running on a hamster wheel that was not going anywhere. I helped Linda to get in touch with what really mattered to her. The awareness that unfolded through this process was that Linda always wanted her own fashion store. She loved the creativity of fashion and her energy was so uplifted when she talked about it. However, she had felt that having her own storefront was just not a viable option. The other side of the story is that Linda’s mom passed away from pancreatic cancer a few years before and it had been a great loss for her. She said that her mom used to find pennies at her feet all the time, and would always pick them up and make a wish. Her mom had told her that it meant that someone in heaven was watching over her. The few months after her mom passed, Linda was finding pennies everywhere.
During these past several months, I helped Linda make her dream come true. Linda is now the president of www.heavenspennies.com, her own beautiful online fashion store. And a portion of the proceeds goes to pancreatic cancer research, hence the name, Heaven’s Pennies.
The keyword is choice, and many women are choosing to re-invent themselves in a way that fits their lifestyle, dreams and desires, rather than what has been expected of them by society or family. When they move past their fears and take steps in this direction, watch out. There is absolutely nothing they cannot achieve.

Allison Maslan, HHP, CCH, has been an entrepreneur for the past 25 years and has a vibrant array of nine successful businesses to her credit. She is an author, life and business coach, homeopathic physician, international speaker and president of The Blast Off Life and Business Coaching. http://www.myblastoff.com She was also recently nominated for the San Diego Business Journal’s Women Who Mean Business Award. Allison’s new book, “Blast Off! The Surefire Success Plan To Launch Your Dreams Into Reality,” is being released on January 19. Don’t miss your chance to receive thousands of $$ in bonus gifts on launch day. www.myblastoff.com/booklaunch. (888) 844-3550